Bank of America

We are pleased to announce that Bank of America is dropping its first direct mail piece this week highlighting its Pink Ribbon products. This offer will be specifically for the Platinum VISA credit card. As these communications go into the market, we wanted to be sure that you knew that they were there and are armed with the information to answer questions.

Below are a few tools to help you:

 Pink Ribbon Banking Toolkit

 Direct Mail Calendar
(including list size and target markets) – this document outlines Bank of America’s marketing calendar. It includes dates for mailings, offers, list size and key markets. This document is a work in progress and will be updated frequently to keep you aware of the Bank of America marketing opportunities.

Sample Creative:
 Physical mailer
 Email creative 
This is the direct mail piece that will be mailed along with the email piece that is scheduled to send mid-July. We will continue to post the direct marketing creative prior to their mailings

 Direct Marketing FAQ

 Phone Script
To help answer potential questions concerning this marketing effort

If you have any questions about the Bank of America program, please contact your Affiliate Relationship Manager or Bank of America program manager, Terri Palmer at tpalmer@komen.org

Coldwater Creek – Try It On for the Cure®

Program Description:
Coldwater Creek stores would like to partner with local Affiliates in their area to promote breast health to their customers and raise funds for the fight against breast cancer. Every Coldwater Creek store will host two Try It On for the Cure® events, one in April and one in September. (Specific dates to follow shortly) For every shopper who visits the store on these dates and tries on clothing in the dressing room, $1 will be donated to the local Affiliate. No purchase necessary. One donation will be made per customer. In addition, 10 percent of all merchandise purchases will be donated to the local Affiliate.

Affiliate Responsibilities:
Each Affiliate is expected to raise the community’s awareness level of the event and use creativity to get the message out that this is a great and easy way to raise money. This event provides Komen with the ability for distributing breast health information, creating awareness and offers people a way to support the cause with no purchase necessary.

Each participating Affiliate is asked to:

• Promote the event and get the word out to the public, media and Affiliate contacts.
• Provide survivors and/or volunteers to model Coldwater Creek clothes. Store managers can choose whether to have a fashion show or informal modeling. Please take the initiative to contact the store manager(s) and partner with them on what is mutually acceptable.
• Communicate event information to your constituents. Coldwater Creek will help the Affiliate communicate event by:
• • Providing information for you to use on your Web site and event calendar.
  • Assisting with media opportunities or additional components for the program.
  • Promoting the event through Coldwater Creek catalogs, in-store marketing materials, emails, web site, press releases and Mall Marketing

Affiliate Benefits:

• Minimum Guaranteed donation: $500 ($1 per customer who tries on merchandise in the store’s dressing room).
• 10 percent of the store’s merchandise sales during the events will be donated to your Affiliate.
• If you choose to support a Coldwater Creek store outside your service area, please contact KomenGroup@thecreek.com to ensure your donation can be designated correctly.